I’ve found that I can enjoy a movie in a different ways.

For example, if the acting is amazing, I can appreciate it on that level (Doubt, There Will Be Blood). Or if the plot is great (Vertigo, Match Point). I can even like otherwise bad movies for their special effects or action sequences (2015).

In the rare occasion that one movie is all of those things (LOTR?) of course that’s better, but I know it’s really hard to make a movie where everything works out that well. I’ve heard the plot of Avatar is pbumable, and that it’s visually spectacular. That’s enough to make me want to see it, and hopefully like it too.