Don’t ask US for suggestions on what people are into. Ask your players. What do THEY want most: Hack-and-slash? Puzzle solving? Role-playing?

Start with that, then build your world to take advantage of it. If they prefer RP, they may prefer a more political game where their town needs to negotiate with surrounding town, so concentrate on the key players and buildings for that environment. If they want hack-and-slash, build a town with an inn, have them gather in it to get a mission, then send them out into the woods — the town infrastructure and populace isn’t as important at this point. And so on.