In fairness, with the rise of media conglomeration has also come the dramatic dispersal of the internet, where suddenly practically anyone can immediately and efficiently generate a product that can the consumed by nearly anyone worldwide.

Also regarding the death of net neutrality, it’s still being fought.

I think I will now read Marshall Macluhan’s work for myself. Otherwise I have little interest in what was likely a small joke dumped in a coca-cola ad by a bored designer.

Edit: Here is a link to the wiki page on Macluhan, who is frequently cited by the article you reference there and is (imo) worth a great deal more time than fundamentally silly (though tempting) conspiracy theories.

http://en.wikipedia.org/wiki/Marshall_McLuhan