To Moderators: If you feel that this shouldn’t be posted, feel free to delete the post.

A lot of people here have never had any experience from web ads so I’ll post some of my stats.

As i no longer use AdSense and have sold my website I’ll post some stats so you get a sort of picture of how much my site was pulling in from AdSense.

I was running a Arena calculator for World Of Warcraft before blizzard made their own. I got it linked in the community news on the wow-europe.com front page. When it peaked i had about 100,000 unique visitors a month and about 1,000,000 page views. The average clicks a day were 22,000 and around 21 clicks. That equals to around a ~0.10% click-trough-rate. The daily income from AdSense was 4-15$ with an average of 4.76$, making the monthly income somewhere between 100$-300$.

That page was about 1kb in size and used about 2gb of traffic per month. It used very little, like microscopic amounts of resource from the server. Now ForumWarz uses about 25gb of traffic A DAY[1]. And a powerful server thats taking 25-50 requests a second[2], so I’m guessing the costs of the server easily exceed at least what i made. And don’t forget development costs.

I wrote the “one click a day will skyrocket income” thing before without really taking everything int oconsideration, and as Evil Trout explain, it won’t work so I’ll take that back, but hopefully these numbers help to understand, at least to some degree how much web ads really pull in.

[1][2] – http://blog.forumwarz.com/rjs/slides.html