A lot of web games are fairly precious about not allowing advertising, or even the mention of, other games, as if they can pretend these things don’t even exist if their customers are not told about them because, hey, lost business. I think it’s naive.

Let CZ have their advertising cash, and if players want to find another game to play (maybe what they’re really looking for is hairy donkey balls – who knows?) they’re not going to need an advert here to prompt them to do so. If you click a link because you’re looking for something other than FW, at least CZ get something for it.

Or else pay the 2BP.