Reviving INCIT is a popular idea, in that many users (including myself) have put time, effort, and actual money into making it happen. The problem is that when the incentive/contest is over, everyone stops playing again. There have been a lot of legitimate good ideas presented about improving it over the years, but ET hasn’t implemented any of them.

I’m glad to see another INCIT contest running, and I’ll probably participate, but you shouldn’t hold any illusions that this will be a long-term fix.