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Diet Pepsi

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The neutrality of this article is disputed. Please see the discussion on the talk page. Please do not remove this message until the dispute is resolved. (December 2007)

Diet Pepsi Diet Pepsi Logo.svg

Type Diet Cola

Manufacturer PepsiCo, Inc.

Country of origin United States

Introduced 1964[1]

Variants Diet Pepsi Lime Twist, Diet Pepsi Lemon Twist, Diet Wild Cherry Pepsi

Related products Diet Coke, Pepsi ONE, Pepsi Max

Nutrition facts Serving size 12 fl oz (355 ml)

Servings per container 1

Amount per serving

Calories 0 Calories from fat 0

% Daily value*

Total fat 0 g 0%

Saturated fat 0 g 0%

Trans fat 0 g

Cholesterol 0 mg 0%

Sodium 30 mg 1%

Potbumium 0 mg 0%

Total carbohydrate 0 g 0%

Dietary fiber 0 g 0%

Sugars 0 g

Protein 0 g

Vitamin A 0% Vitamin C 0%

Calcium 0% Iron 0%

*Percent daily values are based on a 2,000-calorie diet. Your daily values may be higher or lower depending on your calorie needs.

Diet Pepsi is a low-calorie carbonated cola, introduced in 1964 as a variant of Pepsi-Cola with no sugar.[1] Its current formula in the United States contains only the artificial sweetener aspartame. The current Canadian formulation contains both aspartame (124 mg/355 ml) and acesulfame potbumium (32 mg/355 ml)[citation needed]. Pepsi does not list on its United States labeling the exact amount of aspartame/Nutrasweet present.

In some European countries, Diet Pepsi is known as Pepsi Light. This is not to be confused with an earlier U.S product of the same name which was essentially 1970s Diet Pepsi with lemon flavoring.

Diet Pepsi contains 35 mg/12 fl oz. of caffeine as listed on its can. Another version is available without caffeine. Additional variations of Diet Pepsi have been introduced over the years, wherein other flavors (such as wild cherry, vanilla, lemon, and lime) have been added to the cola. Their availability and brand identification vary by country.

Diet Pepsi’s current slogan is “Light.Crisp.Refreshing.”

In October 2008, Pepsi announced it would be redesigning its logo and re-branding many of its products. Pepsi, Diet Pepsi and Pepsi Max use all lower-case fonts for name brands, Mountain Dew is now labeled “Mtn Dew,” and Diet Pepsi Max was re-branded as Pepsi Max. The brand’s blue and red globe trademark became a series of “smiles,” with the central white band arcing at different angles depending on the product. The new imagery has started to be used. In the case of Diet Pepsi, the logo has a small “smile”, while the new lower-case font used on Pepsi’s products are reminiscent of the font used in Diet Pepsi’s logo from the 1960s to the mid-1980s. In 2010, Diet Pepsi began using the medium-sized “smile” on the logo.

Contents

[hide]

* 1 Test marketing

* 2 Marketing

* 3 Advertising

* 4 Health concerns

* 5 See also

* 6 References

* 7 External links

[edit] Test marketing

Diet Pepsi was first introduced as Patio Diet Cola in 1963. After the drink received positive reviews, it was re-introduced as Diet Pepsi in 1964. In 1980, it was reformulated with the then-new aspartame sweetener, and carried the NutraSweet brand name logo on its packaging for the next two decades.

[edit] Marketing

In the United States Diet Pepsi is marketed as having no calories, as FDA guidelines allow products with fewer than five calories per serving to be labeled as containing zero calories [1].

PepsiCo also markets low-calorie colas known as Pepsi Max and Pepsi ONE.

When Diet Pepsi was introduced, it originally contained one calorie (just like Pepsi ONE) until the late ‘90s. Then it was marked to having zero calories.

[edit] Advertising

In 1985, immediately following Super Bowl XIX, the game’s respective quarterbacks, Joe Montana and Dan Marino, meet in a hallway of what appears to be a football stadium. Montana of the winning team, buys Marino a Diet Pepsi, and Marino promises to buy the drink the next time.[citation needed]

During the early-1990s, blues singer Ray Charles was featured in a series of Diet Pepsi ads featuring the brand’s then-current tagline, “You got the right one, baby!”[2]

In the United States, Diet Pepsi commercials featured a Diet Pepsi vending machine (simply called Machine) being drafted into the NFL by the New England Patriots.[3] The machine cannot be tackled because of its size compared to the human players, therefore leading to many touchdown catches as a wide receiver. In a more recent commercial, Machine now plays for the New Orleans Saints, competing with running back Reggie Bush.[4]

Other commercials have featured Diet Pepsi (the can) as an entertainer represented by “agent” Jay Mohr, appearing in a music video produced by Diddy (“Brown and Bubbly”Log in to see images!.[6] Diet Pepsi (the can) has also been portrayed as a great poker player, winning hand after hand against champions Daniel Negreanu, Phil Hellmuth, and Scotty Nguyen.[citation needed]

In an instance of product placement, a futuristic Diet Pepsi bottle can be seen in the background of “Cafe ‘80s” in Back to the Future Part II.[7]

[edit] Health concerns

FileLog in to see images!epsi Light.JPG

Pepsi Light bottle from Germany

As a carbonated beverage, Diet Pepsi shares many of the same health effects as other carbonated soft drinks. Diet Pepsi contains potbumium benzoate, but does not contain ascorbic acid or erythorbic acid like many carbonated beverages. As the combination of potbumium benzoate to ascorbic acid is linked to the formation of benzene in soft drinks, this greatly reduces that possibility in Diet Pepsi.

Since the artificial sweetener in Diet Pepsi, aspartame, contains the amino acid phenylalanine, it should not be consumed by individuals that suffer the metabolic disorder phenylketonuria.

[edit] See also

* List of Pepsi types

* Cola wars

* Patio (soda)

* Nalech (soda)

[edit] References

1. ^ a b “The Pepsi-Cola Story”. http://pepsi.com/PepsiLegacy_Book.pdf. Retrieved 18 May 2010.

2. ^ http://www.youtube.com/watch?v=3D_srHpH6jg&fmt=18

3. ^ http://www.youtube.com/watch?v=ZRKpKqylR_o&fmt=18

4. ^ http://www.youtube.com/watch?v=6RiJabBuW4Y&fmt=18

5. ^ http://www.youtube.com/watch?v=SJn6WVOZaqQ&fmt=18

6. ^ http://www.youtube.com/watch?v=vHM3_3BMGFc&fmt=18

7. ^ http://www.rocw.raifoundation.org/management/mba/eventmanagement/lecture-notes/lecture-13.pdf

[edit] External links

Wikimedia Commons has media related to: Diet Pepsi

* PepsiCo

* Pepsi

* Diet Pepsi official website

[show]v · d · eVarieties of Pepsi

Colas

Pepsi · Crystal Pepsi · Pepsi Blue · Pepsi Free · Pepsi Twist · Pepsi Raw (Pepsi Natural) · Pepsi Throwback · Pepsi Wild Cherry

Diet colas

Diet Pepsi · Jazz Diet Pepsi · Pepsi Max (outside North America) · Pepsi Max (North America only) · Pepsi ONE

Coffee-related colas

Pepsi Kaffe · Pepsi Kona

[show]v · d · ePepsiCo, Incorporated

Corporate Directors

Indra Nooyi (Chairwoman and CEO) · Robert Allen · Dina Dublon · Victor Dzau · Ray Hunt · Alberto Ibargüen · Arthur Martinez · Steven Reinemund · Sharon Rockefeller · James Schiro · Franklin Thomas · Cynthia Trudell · River King

Pepsi-Cola

Pepsi · Diet Pepsi · Pepsi Max · Jazz Diet Pepsi · Pepsi ONE · Kas · Mountain Dew · Manzanita Sol · Mirinda · Mug Root Beer · Sierra Mist · Slice · AMP Energy · Aquafina · Ethos Water (under license) · Lipton (Brisk · Iced Tea) (under license) · No Fear (under license) · Ocean Spray (under license) · Frappuccino (under license) · Starbucks (under license) · SoBe · Shani

Frito-Lay

Lay’s · Ruffles · Doritos · Tostitos · Fritos · Cheetos · Rold Gold · Funyuns · Sun Chips · Cracker Jack · Munchos · Smartfood · Oberto (distributed) · Hostess · Lay’s Stax · Miss Vickie’s · Munchies · Walkers (Salt ‘n’ Shake · Frazzles · Quavers · Monster Munch · Wotsits) · Sabritas · Smith’s (Twisties · Burger Rings · Parker’s · Nobby’s) · Bluebird · Gamesa · Kurkure

Tropicana

Copella · Dole (under license) · Naked · Tropicana · Tropolis

Quaker Oats

Quaker Instant Oatmeal · Cap’n Crunch · Life · Quisp · King Vitaman · Oh’s · Aunt Jemima · Chewy Granola Bars · Rice-A-Roni · Toddy

Gatorade

Gatorade · Propel Fitness Water

Other Holdings

Lebedyansky · Sandora · Wimm-Bill-Dann Foods

[show]v · d · eDiet sodas

Big Red • Canfield’s Diet Chocolate Fudge • Coca-Cola C2 • Coca-Cola Light Sango • Coca-Cola Zero • Diet Coke • Diet Pepsi • Diet Rite • Dr Pepper • Fanta • Faygo • Fitz’s • No-Cal Soda • Pepsi Max • Pepsi ONE • Shasta • Sprite Zero • Tab • Tab Clear • Tab Energy • Tava (soft drink)

Retrieved from “http://en.wikipedia.org/wiki/Diet_Pepsi”

Categories: Cola | Diet sodas | PepsiCo soft drinks | 1964 introductions | PepsiCo brands

Hidden categories: NPOV disputes from December 2007 | All NPOV disputes | Articles with hRecipes | Articles with hProducts | All articles with unsourced statements | Articles with unsourced statements from July 2007 | Articles with unsourced statements from September 2008

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thats just so many words h0g. i dont think i care enough

In Spite Of Posted:

First person to die wins a milloin barownie poitns?

toxx

Also Pepsi Max > Diet Pepsi.

Joseph of Suburbia Posted:

Seriously why do they ever keep making Diet Pepsi. If you’ve perfected something you let the old, prototype-y version die.

Because some people actually enjoy the delicious taste of diet pepsi..

Joseph of Suburbia Posted:

Seriously why do they ever keep making Diet Pepsi. If you’ve perfected something you let the old, prototype-y version die.

Same thing with Coke Zero and Diet Coke. Diet Coke tastes like carbonated, artificially-sweetened dirt, but Coke Zero is actually decent.