Dear shareholders,

In the first quarter of 2010, our revenue decreased from the comparable period in 2009 due to lower licensing revenue and reduced television advertising revenue. Although first quarter 2010 Yu-Gi-Oh! revenues were essentially flat, the Company received reduced licensing revenues from several properties formerly represented by the Company

Our first quarter results benefited from the cost cutting measures we put into place over the past year, with SG&A down 41%. Although our reported loss was $3.5 million, our cash loss from operations in our traditionally weak first quarter without giving effect to the $3.6 million tax refund we received, was $400,000

Although 4Kids is a smaller, more streamlined company, we continue to have the necessary skills, experience and liquidity to promote our current properties, invest in new properties and generally rebuild the business. We believe that we have a promising pipeline of new properties, some of which will debut at next month’s Licensing Show in Las Vegas. With the dramatic reductions to our cost structure, we can become profitable if any of our new properties gain traction.

We appreciate your commitment, support, and confidence.

-Alfred R. Kahn, Chairman & Chief Executive Officer, 4Kids Entertainment