Makes me think of The Asylum, a company that more or less ONLY rips off big-name releases, by releasing very awful titles with very similar names and themes right before them. Apparently one of the head honchos justifies it like so:

”I’m not trying to dupe anybody. I’m just trying to get my films watched. Other people do tie-ins all the time; they’re just better at being subtle about it. Another studio might make a giant robot movie that ties into the Transformers release and call it Robot Wars. We’ll call ours Transmorphers.”