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Avatar Bias Mimics Real World: People negatively judge dark-complexioned avatars
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http://psychcentral.com/news/2008/09/10/avatar-bias-mimic-real-world/2910.html
Based on experiments conducted on There.com:
“In one of the most striking findings, the effect of the DITF technique was significantly reduced when the requesting avatar was dark-toned. The white avatars in the DITF experiment received about a 20 percent increase in compliance with the moderate request; the increase for the dark-toned avatars was 8 percent.”
Amazing that Nordstrom gets away with so much, huh? |
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| Posted On: 09/10/2008 1:09PM |
Rate this Post: 2
View Jalapeno Bootyho...'s Profile
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quite interesting |
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| Posted On: 09/10/2008 1:25PM |
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View SIG-ENABLING MOC...'s Profile
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Very interesting. It looks like even society’s vices are moving to the internet… |
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| Posted On: 09/10/2008 1:33PM |
Rate this Post: 0
View megademonicraper...'s Profile
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